The Los Angeles Dodgers agreed to a partnership with Tokyo-based machine parts manufacturer THK. As part of this arrangement, THK will enjoy in-stadium LED signage at Dodger Stadium, reaching millions of fans and broadcast viewers throughout the season.
“We are pleased to form this new partnership with THK,” Dodgers executive vice president and chief marketing officer Lon Rosen said. “THK’s innovation and leadership in its industry nicely complements the Dodger brand, and we believe there are many more heights we will scale in the future.”
THK’s creative ideas and unique technology have made the company worldwide pioneers in the development of the Linear Motion (LM) Guide mechanism. Today, THK’s LM Guide devices are an indispensable component of mechanical and electronic systems in a wide variety of industries.
THK has also developed many other unique mechanical components, including ball splines, ball screws and link balls which are manufactured for supply to customers worldwide.
Upon entering into this partnership agreement, THK’s representative director, chairman, and CEO Akihiro Teramachi said, “The Los Angeles Dodgers possess influence and a high level of popularity around the world. By advertising at their home field of Dodger Stadium, we hope to raise THK’s corporate branding to the next level while also contributing to the local community and supporting the success of the team.”
This is the latest of the numerous partnership deals the Dodgers have announced with Japan-bases companies since signing Shohei Ohtani and Yoshinobu Yamamoto.
Among other sponsorship deals include Kinoshita Group, STARLUX Arilines, Toyo Tires, All Nippon Airways, Kosé Corporation, Daiso, Kowa Company, Ltd., and more.
Dodgers hired global partnership senior vice president
During the offseason, the Dodgers hired Lorenzo Sciarrino as their senior vice president of global partnerships in what marked a return to the franchise.
The role called for Sciarrino to lead the team’s global sponsorship department, supervising and engineering franchise partnerships with businesses domestically and internationally, and he has been busy since the signing of Ohtani.
Sciarrino previously spent 12 years with the Dodgers, culminating in his role as vice president of corporate partnerships. During that time he helped architect a refined go-to-market partnership sales strategy that resulted in historic revenue growth for the Dodgers.
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